In 1971, when Barbara started our company, the bay area was buzzing with young people full of a desire

to express their love for all people. The world was changing daily as they created their own paths and sought

to turn others onto new directions. Barbara, then 17, found her calling in real food and opened a small natural

bakery in northern California. She had a simple plan—make wholesome food taste incredibly delicious. Inspired

by good health, family, and the kitchen table as the cornerstones of the good life, she used whole grains and

oats just as nature intended—keeping things simple and real. The bakery exceeded her wildest dreams and

grew from a storefront start-up to a thriving wholesale business. Since those first loaves more than 40 years

ago, our product offerings have grown to include cereals, snack bars, cookies, and cheese puffs. We carry

on Barbara’s commitment to create simple, wholesome, and delicious products with

the most honest ingredients.